During a job search you'll be asked, "What are you looking to do next?" So often job seekers want to keep their options open, so they say, "I want a role where I can use my skills and add value to a company." In today's job market, employers want you to be more specific. What skills do you want to use and what value will you bring to a company? Jayne Mattson, Harvard Ed Portal Career Coach, will help you become clearer on what you are looking for by developing a 30-second commercial that will attract attention.

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