The replacement of the unique and specific with the generic is a sign of our times. Cities make no exception. In the name of the modern, new and improved, the luring richness, unexpected and uncontrolled are being standardized out of our urban landscapes. The result is often a sterile built environment with scary resemblance to architectural renderings that has little to do with the unfolding of human experience.
Robin Winogrond will show a series of her recent projects in Switzerland and Germany, most often on the urban periphery, which increasingly focus on sussing out the poetic potential of the banality of our contemporary urban landscape. What in a place engages our imagination or leaves us cold? Using a narrative approach, the projects become testing grounds to re-enchant each specific site with the power of its own inherent qualities, expressing the underestimated oddity of place that our contemporary urban landscapes contain.